Brouw·er (de; m,v; meervoud: brouwers) iemand die iets brouwt. In Dutch ‘brouwer’ means a ‘brewer’; somebody who brews something. Here a short story on our two brewers.
27 | Amsterdam | sannecroonenberg.com
As a former Creative Communications (HBO) & Media and Culture (WO) student I developed a passion for visual arts, in all its variations. During my first bachelor this interest in visual arts grew as I learned about media, graphic design, branding and video making. This made me decide to expand my knowledge on these visual arts and start a second bachelor program at the UvA. Media and Culture gave me the opportunity to enhance my theoretical knowledge, but also gave me the opportunity to get some practical experience. This is when I met like-minded students, who were motivated to build a portfolio and work on all kinds of projects together.
For me, personally, visual beauty is the most important part in my work. My love for (analogue) photography and cinematography is of great influence. In my opinion, visual beauty can add an extra layer of meaning to the story certain images are telling. My personal fascination lays in craftsmanship and their production processes. Visualizing a candy maker’s passion for the job, through visually beautiful and strong images, creates this extra sensation to the film, if you ask me.
25 | Amsterdam | psproducties.com
For as long as I can remember, I’m intrigued by films and the way they are made. As a little boy I would watch the ‘making of’ features on a DVD more often than the film itself. Filmmaking, for me, is a unique art form because it combines craftsmanship and artistry in one product. That’s why I’ve always known that I wanted to be a filmmaker and every step I’ve made since then was in the direction of this goal. After high school I enrolled in a pre-education where I learned the basic practical aspects of making a film, from writing, to shooting, to editing. After this I decided to enlarge my theoretical knowledge on the medium and went to study ‘Media & Culture’ at the University of Amsterdam. Since then I’ve had the luck to work with students on small projects, but also set foot in the Dutch movie industry through an internship, and later freelance work.
The most important thing for me, in any film product, is the character or subject. When you don’t have an interesting person, activity or topic, there’s no reason to make the film. The story develops from this key point and every aspect of the film derives from this. Consequently, every film should have a different feel and look, but every good film product should have something in common: the images must tell the story. Visually strong images contain more story than words, when done right. For me that’s where the challenge of film making lies, and what makes film such a unique medium. The images are the driving force, and are supported by sound and all the other aspects in a balanced way. That’s why I think, when done right, you can make a film about anything. So when life gives you lemons, make a movie about lemons.